Valimail – Branding

Valimail, an automated DMARC enforcement platform, needed a brand update. They had a clear vision of what they wanted but didn’t know how to pull it all together. After a few rounds of color psychology, we settled on a monochromatic scale of blue colors to reinforce trust and simplicity with an accent of yellow to tie in analytics and mental stimulation.

The check mark symbolizes authentication while the badge implies authority and enforcement. The type was chosen because of the wideset A’s which reinforces stability.