Branding Web Design

The Black Swan Group

The Black Swan Group. led by former FBI hostage negotiator, Chris Voss teaches businesses communication through negotiation skills. They wanted a professional, strong brand and website. The final logo used all capital letters to show strength while the icon was a mix of a badge and a swan to show of their authority and their namesake.

The site uses large deep purple and ivory images with hints of red and gold to assert their serious tone, their passion, and their authority.